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Dr. Stefan Mühlhofer (3.v.re), Nadine Hanemann (Marketing Dortmunder U, 2.v.re.), Jenni Müller (Dortmunder U, re.) und Martin Koch, Marketing Dortmunder U (4.v.li.). Foto: Marco Drews

Dr. Stefan Mühlhofer (3.v.re), Nadine Hanemann (Marketing Dortmunder U, 2.v.re.), Jenni Müller (Dortmunder U, re.) und Martin Koch, Marketing Dortmunder U (4.v.li.). Foto: Marco Drews

Awarded: "PR Report Award" for the Pink-Floyd communication campaign

The Dortmunder U has already received an award for the second time for its campaign for the Pink-Floyd exhibition. On 14 November, Dr. Stefan Mühlhofer, Director of Dortmund's cultural facilities and provisional Director of Dortmund's U, accepted the "PR Report Award" for the communication campaign "The Pink Floyd Exhibition: Their Mortal Remains" in Berlin. It was awarded in the category "Event and Live Communication". The award, one of the most prestigious awards in the German-speaking communications industry, also went to the agency GCI Hering Schuppener, which had conceived the campaign for the Dortmunder U. The campaign was also presented by the GCI Hering Schuppener agency.


The campaign brought music history to life: For five months, the multimedia experience exhibition "The Pink Floyd Exhibition: Their Mortal Remains", inspired old and new fans in Dortmund. Thanks to target-group-specific communication across all channels, Pink Floyd returned to public focus after many years. National and international media reported that the visitors sometimes travelled long distances to become part of the event and to visit the Dortmunder U.


Already in June, the Dortmunder U was awarded the "German Brand Award" by the German Design Council for its marketing of the Pink-Floyd exhibition: In the competition class "Excellence in Brand Strategy and Creation" the "Lighthouse Project of the Year" won the highest award and in the category "Brand Communication - Fairs & Exhibitions" the "Winner" label.


The reasoning reads: "In 2018, the Dortmunder U brought the international exhibition 'The Pink Floyd Exhibition: Their Mortal Remains' to Dortmund, which not only became the most visited exhibition of the house up to then, but also attracted a lot of media echo and resonance in social media as well as attention-grabbing art installations and integration of the local cultural scene. A real coup, with which the Dortmunder U was able to sustainably underline its progressive understanding of cultural marketing and the international claim of the brand".


The exhibition "Pink Floyd: Their Mortal Remains" ran from 15 September 2018 to 10 February 2019 in the Dortmunder U and reached around 63,000 visitors. This made it the best-attended exhibition to date in the Dortmunder U.
Translated with www.DeepL.com/Translator

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